Harnessing the power of data to fuel a strategic transformation

Today’s consumer goods manufacturers are facing extraordinary challenges, including social and environmental sustainability, shifting behaviors for shopping and buying, and disruptive digitally native brands—all of which have one thing in common: the need for data. When Cervello helped a FTSE 100 global consumer health company transform its data and advanced analytics capabilities, the results were powerful:


advanced data use cases delivered


countries covered

$500 million

in additional revenue and cost savings


The manufacturer was struggling to address siloed, duplicated, and inconsistent data across business functions, business units, and markets, which was preventing the company from enhancing its data-driven strategic and operational performance. The volume, variety, and velocity of data across structured, unstructured, internal, external, streaming, IoT, web, and mobile sources were far exceeding what the company’s legacy tools and architecture were capable of handling, which was hindering innovation. Resource-heavy manual intervention was required to cleanse and prepare data across the company’s portfolio, which was delaying the reporting cycles and producing outdated insights. In addition, inconsistent metric and attribute definitions, ad-hoc data governance, and data quality issues were chipping away at the business’ confidence and its use of companywide analytics.


As a long-time strategic partner, Cervello has helped the company’s develop its architecture strategy and advanced analytics capabilities, leveraging both AWS and the Microsoft Azure cloud platforms. The company’s new flexible, robust, and scalable architecture has processed more than 500 source systems with hundreds of thousands of data sets—providing a global footprint that can address the needs of more than 80 countries. 


We managed the design and development activities for dozens of parallel projects, business functions, markets, and technologies—engaging across the organization to make the business objectives a reality with data-driven solutions. In addition, we addressed strategic changes in the cloud provider, including a move from AWS to Azure to ensure interoperability and modularity throughout the architecture. 


Cervello continues to support the development of our client’s enterprise capabilities—spanning demand, sales, supply, distribution, e-commerce, financial, and executive analytics. 


Here are a few highlights: 
– More accurate demand forecasting thanks to the use of AI and consumption data  
– Global visibility across countries, categories, products, and customers for supply chain KPIs 
– AI-driven optimization of e-commerce channels, which increased sales, and reduced supply challenges 
– Improved sales force productivity and effectiveness with detailed analytics about sales  
– Automated financial reporting, replacing thousands of hours of manual effort 
– Automated reporting of KPIs and their underlying drivers to support executive reviews 

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