Strategic data transformation partner

Story – AIM-RB-21

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Consumer goods manufacturers face extraordinary challenges such as social and environmental sustainability, shifting consumer shopping, buying habits, and digitally native insurgent brands. All of these challenges have one thing in common, the need for data. Cervello helped a FTSE 100 Global Consumer Health transform their end-to-end data and advanced analytics capabilities leading to:

20+

Strategic data programs delivered

80+

Countries covered

$500M

In revenue uplift/cost savings

Situation

Our Client was challenged with addressing siloed, duplicated and inconsistent data sets across business functions, business units, and markets limiting the enterprise from realizing data-driven strategic and operational performance enhancements
Volume, variety and velocity of data across structured, unstructured, internal, external, streaming, IoT, web and mobile was far exceeding capabilities of legacy tools and architecture hindering innovation
Significant resource-heavy manual intervention was required to cleanse and prepare data across the organization’s complete portfolio leading to delayed reporting cycles which only provided outdated insights
Inconsistent metric and attribute definitions, ad-hoc data governance, and known data quality issues reduced business confidence and usage of analytics across the enterprise

Approach

Over the years, Cervello has been engaged as a strategic partner, providing architecture strategy and development execution across end-to-end data and advanced analytics capabilities, leveraging both AWS and the Microsoft Azure cloud platforms


Designed a flexible, robust and scalable architecture – actively processing over 500 individual source systems with hundreds of thousands of data sets. Proving a global footprint to address the needs of over 80 countries, varied and expansive source systems, external data providers, data formats, and languages

Drive core design and development activities across dozens of parallel projects, business functions, markets and technologies, partnering with our client on strategic data-driven transformations. Engaged across the organization, deploying between 3 to 8 analytic PODs to enable business objectives through data driven solutions
Addressing strategic cloud provider changes, such as a move from AWS to Azure ensuring interoperability and modularity throughout the architecture. Current key architecture components include: DataBricks, Power BI, Azure Data Warehouse, Azure Data Factory, Talend, Einstein Analytics, and R

Impact

Identification of top and bottom line opportunity
More accurate planning results
Increased synergy between demand and supply sides (leading to increased profitability)

Related Information

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Integrated Business Planning

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Sales & Marketing Planning

We can help you design and deliver a connected planning architecture across the sales and marketing functions to drive real sales results in today’s market.

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Modern Data Solutions

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Digital Design

Our process starts with understanding the brand and the target audience through UX workshops to uncover helpful insights.

Integrated Business Planning

Sales & Marketing Planning

Modern Data Solutions

Digital Design

Give us a few minutes to get to know your situation and we guarantee it will be worth your time.