For one week each year, San Francisco is painted RED. Three of us fanned out across Oracle’s OpenWorld Conference for four days and soaked up everything Oracle. OpenWorld is Oracle’s flagship conference and is its chance to announce new products and technologies as well as interact with clients and partners. This year’s theme was decidedly focused on one topic: CLOUD. For sure, there were dozens of subthemes that were presented and advertised throughout the conference but most were in support of Oracle’s Cloud push.

Since our founding, Cervello has held a strong belief that cloud would make its way through the ranks of small businesses, emerging enterprises and eventually infiltrate the global enterprise. The tone of the conference indicates that this year’s OpenWorld marks the official beginning of the Cloud Arms Race among enterprise platform developers including SAP and Oracle seemed to go out of the way to specifically compare itself to those two competitors (favorably of course!). Whether it was a comparison of the performance of Exalytics to SAP’s HANA or Java’s standards to Force’s proprietary multi-tenancy architecture, Larry Ellison took every opportunity to show that his company had the right answer for his audience’s interests.

If your industry is highly regulated and not yet ready for the Cloud, or you just aren’t sold yet, Oracle wants you to know that they haven’t forgotten you. They claim that the solutions they are offering in the Cloud are fully compatible with the hardware and software they’ll sell you for your on-premise solutions. In fact, Larry Ellison and Mark Hurd separately talked about how their view of Cloud is both public and private- and that the code and customizations are the same in each case. This is great news for all of Oracle’s customers.

Of course, our visit to OpenWorld wasn’t all work and no play! We had a chance to take in the sites of the America’s Cup scene and dine at some great San Francisco restaurants. As it has in the past, Oracle came through with a top-shelf concert on Treasure Island. We put our analytics shoes away for the night and rocked it out to Kings of Leon and Pearl Jam for a few hours.


Oracle OpenWorld on the Web:




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