dreamforceAs a Director of our Salesforce practice at Cervello, I’m committed to continually building the depth and breadth of our Salesforce practice skills, capabilities and experience.  We bring success to our customers by partnering to develop innovative solutions that meet  their needs and help streamline their business.

At Dreamforce ’13, I’m really looking forward to the roadmap and technology deep dive sessions for mobile, marketing and service cloud. I am interested to hear about new technology investments in this area from both Salesforce and its partners.  In some of the more focused industry discussions such as healthcare, I’m keen to learn more about how Salesforce customers that have dealt with regulations have been successful with social marketing, mobile, and Chatter.  Having spent a few years in pharma myself, I know how challenging it can be to adopt new technologies while remaining compliant.

At Cervello, we know that implementing social media and Chatter specifically in certain industries comes with inherent risks.  The financial services industry is no exception with regulatory and compliance requirements that are broad and complex.  Recently we were tasked with implementing Chatter for a multi-national mutual fund and financial services company and the team looked at several options on how best to implement a solution while meeting the FINRA electronic communication requirements. In the end, Cervello applied a blend of different technologies to achieve our client’s goal. Check out the case study, Enabling Regulation-Compliant Chatter.

The sessions I am most interested in at Dreamforce ’13 include:

  • Multi-Channel Sales, Service, Marketing- Building Leadership in Life Sciences
  • Marketing Cloud: Social Media for Regulated Industries
  • Service Cloud Roadmap: A sneak peek into the future
  • Marketing Cloud Product Roadmap

I’m hoping to bring back some great ideas and concepts to my team that will, in turn, bring much value to our customers.

jen dreamforce



POSTED BY: Jennifer Pepin

cervello dreamforce

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