As always, Marc Benioff’s keynote at Dreamforce ’13 did not disappoint.  There was a lot to consume, but there were a few things that I walked away with that I thought were both interesting to consider and exciting to dream about.

Let me start with the elephant in the room, Benioff’s shoes.  If you don’t know what I am talking about, below is a picture.  One word, bold!  If you Google “Benioff’s Shoes” you will find the history and backstory.

benioff's shoes

Benioff’s shoes aside, I believe the most interesting information shared during his keynote was some of the statistics regarding Salesforce usage:

  • 1.5 billion transactions a day
  • 72 billion records stored
  • 4+ million applications built on the platform
  • 2 million AppExchange installs

To put the transactions in perspective, as of this summer Twitter handled about 400 million tweets per day.  Yes, Twitter is a different platform and technology, but from a pure volume perspective it is interesting to compare the Salesforce business platform against one of the most popular consumer platforms.

Now, what was the most exciting aspect of the keynote?  There was a lot covered in the 2+ hour Dreamforce kickoff so I would certainly recommend experiencing it for yourself on YouTube, but the Salesforce1 announcement was the most significant.  To date, Salesforce hasn’t had a singular focused strategy that brings the full capabilities of the platform to mobile.  Solutions to date (mobile lite, Salesforce Touch, etc.) haven’t provided an end user or administrator the needed functionality to perform day to day operations.  Salesforce1 bridges the gap and fully supports all of the same platform capabilities as the PC-based experience.  Salesforce1 was built with all of the users in mind: Developers, ISV partners, End Users, Administrators and Customers.  This group represents the Salesforce ecosystem that helps make the platform what it is today.  I would fully expect that much like Facebook has seen a shift to mobile from a usage perspective that Salesforce will see the same where the majority of the activity is taking place on an iPhone, iPad or Android device.

Let me know your thoughts.

pete graham
POSTED BY: Pete Graham

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