Using Salesforce to Address Data Privacy Regulations

Article

By Hayley Rutherford

Global Marketing Manager

The General Data Protection Regulation

The General Data Protection Regulation (GDPR) establishes rules for how companies, governments, and other entities can process the personal data of individuals in the European Union. The GDPR passed the European Parliament in 2016, and all organizations were required to be compliant by May 25, 2018.

The California Consumer Privacy Act

Although the United States has some data privacy laws related to healthcare and financial services, there is no broad federal law equivalent to the GDPR. California is one of the first states to enact a similarly ambitious law that aims to protect its citizens’ personal information.

Key US Privacy Laws

Since the United States follows a sectoral approach to privacy regulation, the country has many federal laws focusing on certain industries that have privacy implications, some of which specify data types that are particularly sensitive and therefore require more protection. In this section, we highlight some of the key privacy laws that affect a variety of industries:

What Next?

After this whirlwind tour of (some of) these privacy laws, the compliance process might feel overwhelming. But there are some strategies your team can leverage to drive compliance:

A powerful solution for data privacy

At Cervello, we are experts in the development and management of Salesforce. Our clients typically manage large amounts of customer data, and it is crucial to keep in mind that privacy rules apply. Many regulations, such as the GDPR, require the ability to purge customer data from your systems. We understand that it can be difficult to ensure compliance while also performing your day-to-day tasks.

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By Michelle Medina

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