What does it take to go from a start-up with big ideas, but a lack of product development and technical resources to a revenue generating company providing cutting-edge analytic services to the hospitality industry?
That’s a good question and one that Kalibri Labs’ Chief Operating Officer is willing to discuss. Kalibri Labs went through this journey and emerged a winner.
Kalibri Labs was founded in 2012, with inspiration by findings that emerged from the 2012 Distribution Channel Analysis which analyses over 3 billion transactions and data from 25,000 hotels representing 100+ brands worldwide. According to Bob Bennett, Chief Operating Officer at Kaibri Labs, the study revealed a business opportunity to help the hospitality industry manage changes by analyzing guest data. Today, Kalibri Labs’ analytic services, built by Cervello, evaluate net revenue performance and manage the rising cost of customer acquisition to help keep the hospitality industry healthy and competitive.
So how did Kalibri Labs take their idea for building analytic services from concept to market? It was a journey with the help of Cervello and involving multiple best-of-breed technologies and a modern data architecture.
When Kalibri Labs embarked on this initiative, they had clear technology requirements for the solution. It needed to be cloud-based, provide integrated business intelligence (BI) functions from ETL through to visualizations, support thousands of users accessing the analytics and be economical for both development and deployment.
At the time Kalibri Labs engaged Cervello, they had already made the decision to use Birst, a cloud-based BI and analytics platform that could be embedded in their solution. Birst provided an end-to-end environment from ETL all the way through the database to the building of models and visualizations.
Kalibri Labs chose to work with Cervello for the following reasons:
1. Highly recommended from several sources
2. Strong expertise implementing Birst
3. Flexible in terms of engagement
The analytic services were built in five distinct phases with Cervello aligning development cycles to the specific goals Kalibri identified for each phase. These included:
1. Prototyping: Going from Concept to Working Model
2. Creating Analytic Content and Proving Concepts
3. Building the Foundation for Evolution and Scale
4. Moving to Production
5. Transitioning to Kalibri Labs team
Cervello started by building a prototype of the solution. The goal was for Kalibri Labs to be able to demonstrate to hotels what could be done with their data. Following the prototype, Cervello deployed Birst to help Kalibri Labs understand the product’s full analytics capabilities and the potential of the tool in enabling them to meet their vision. Although not live, Kalibri Labs received a few million transactions from early supporters in the hotel industry. Next, Cervello created analytic content and proved data concepts through data modeling and visualizations. As the platform evolved and needed to handle larger data volumes to address scale and performance, Cervello applied modern data architecture principles and leveraged additional technologies, including: Master data management (MDM), data integration, Amazon Redshift, Birst appliance, Heroku, MongoDB and Hadoop. Additionally, Cervello developed custom apps leveraging this same infrastructure.
Since going live with the solution, Kalibri Labs is now officially signing up customers and generating revenue. While they are in the process of building an in-house technology team of their own, Cervello continues to play a managed services support role in addition to further evolving the solution.
To hear the full story of how Cervello helped Kalibri Labs build and deploy a robust, custom in-house analytic service using a modern data architecture, listen to the Webinar replay.
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