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CPG firms compete with each other across a saturated market, with limited options for influencing sales, and where everyone else has the same essential options, such as pricing, promotions, shelf placement, advertising, field force targeting etc. Differentiation comes down to […] read more

In many CPM and BI implementations, too much focus ends up on the IT and data infrastructure at the risk of understanding and addressing the real business needs of the business user. There are many best practices in this area: […] read more